iShares vs WisdomTree
Both providers track indices, so neither "performs" better than the other — what separates them is cost, range and which markets they actually cover. iShares has 64 products in this catalog and WisdomTree has 9, overlapping in 4 categories. iShares offers the cheapest fund in 2 of those 4 categories.
iShares
- Products
- 64
- Lowest TER
- 0.07%
- Average TER
- 0.40%
- Categories
- 13
WisdomTree
- Products
- 9
- Lowest TER
- 0.12%
- Average TER
- 0.34%
- Categories
- 4
Which one is cheaper, and where
iShares offers the cheapest fund in 2 of the 4 categories both cover.
The cheapest fund from each, category by category
Each provider’s lowest-fee product within every shared category, head to head. The index each one tracks is shown too, because two funds in the same category do not always track the same thing.
| Category | iShares | WisdomTree | Difference |
|---|---|---|---|
| Technology | iShares Nasdaq 100Nasdaq-1000.33% | WisdomTree Cloud ComputingBVP Nasdaq Emerging Cloud0.40% | €7/year per €10,000 |
| Dividends | iShares MSCI Europe Quality Dividend Advanced (Dist)MSCI Europe High Dividend Yield Advanced Select0.28% | WisdomTree US Quality Dividend GrowthWisdomTree US Quality Dividend Growth0.29% | €1/year per €10,000 |
| Gold | iShares Physical Gold ETCPhysical gold (spot price)0.12% | WisdomTree Core Physical GoldPhysical gold (spot price)0.12% | Same cost |
| Thematic | iShares Automation & RoboticsiSTOXX FactSet Automation & Robotics0.40% | WisdomTree Battery SolutionsWisdomTree Battery Solutions0.40% | Same cost |
What each one covers
Only at WisdomTree
—
Structural differences
iShares
- Accumulating
- 41%
- Physical replication
- 100%
- Are ETFs
- 97%
- Domicile
- Ireland, Germany
WisdomTree
- Accumulating
- 100%
- Physical replication
- 100%
- Are ETFs
- 44%
- Domicile
- Jersey, Ireland
Other provider comparisons
Frequently asked questions
Is iShares or WisdomTree cheaper?+
iShares offers the cheapest fund in 2 of the 4 categories both cover, against 0 for WisdomTree. But "cheaper overall" is the wrong question: what matters is which is cheaper in the category you are actually buying.
Where is the difference between iShares and WisdomTree biggest?+
In the technology sector: iShares Nasdaq 100 charges 0.33% against 0.40% for WisdomTree Cloud Computing. On €10,000 invested that is a €7.00 difference every year, in favour of iShares.
Which one has the wider range?+
iShares, with 64 products against 9. Coverage is not identical either: iShares covers global equities, the US market, emerging markets, European equities, the Japanese market, sustainable (ESG) criteria, fixed income, listed real estate, small-cap companies where WisdomTree does not.
Are there structural differences beyond fees?+
Yes. iShares's products in this catalog are 41% accumulating and 100% physically replicated, domiciled in Ireland, Germany. WisdomTree's are 100% accumulating and 100% physical, domiciled in Jersey, Ireland. For a Spanish investor the accumulating/distributing split matters for tax, and domicile matters for dividend withholding.
Does this comparison look at past performance?+
No, deliberately. Two funds tracking the same index deliver almost identical returns before fees, so comparing their past returns tells you about the index, not about the provider. The fee is the part the provider actually controls, and the only one you know for certain the day you invest.
Cost and coverage comparison computed over this site’s catalog, which is a sample and not each provider’s full product range. Returns are not compared: two funds tracking the same index perform almost identically before fees, so past performance tells you about the index, not the provider. Educational content, not a recommendation.